Lizee Web Analytics - Marking plan

Modified on Thu, 16 Nov, 2023 at 9:30 AM

What tags are implemented to monitor the performance of the site?

Marking plan, also called tagging plan, allows you to understand the data analysis system and therefore the tracking strategy implemented by Lizee. It contains details related to the data collected and analyzed on your website.

Events presented below can be found in Lizee Web Analytics, in the Behavior > Events section.

If you want to track an event such as a click on a button, a page scroll or other, which does not exist in the current list, you can create a trigger yourself using the Tag Manager. You can follow this guide to create your trigger, don't forget to create a goal next, which activates with the created trigger.

Header

#	Action
1	Header to Homepage
2	Header to FAQ
3	Header to My account

Date picker

#	Action
4	User clicked on start button and want to rent for x days
5	User select xxx as Start date
6	User select xxx as End date

Footer

#	Action
7	Top link footer to xxx
8	Link to https://nom-site/contact
9	Link to https://nom-site/faq
10	Link to https://nom-site/conditions-generales-de-location
11	Link to xxx

Homepage

#	Action
12	CTA click xxx (nom catégorie)
13	CTA click xxx (lien supplémentaire)
14	CTA click xxx (bouton partie How It works)
15	CTA click xxx (bouton partie Information)

Shop

#	Action
16	Shop change category to xxx
17	Shop to packs

Filters

#	Action
25	User select Filter(s): xxx (nom de la taille)

Select Product

#	Action
30	Select xxx (product name)

Products

#	Action
26	Size selected
27	Open Product Card modale
28	Quantity changed
29	User add xx for tryout (variant selected)

Add to cart et Add To cart

#	Action
31	Add to cart xxx
32	Add To cart xxx

A compléter

Packs

#	Action
18	Pack to Shop
19	Change category
20	Add products from packs in Cart
21	Go to Pack : xxx (nom du pack)
22	Open Pack xxx modale (nom du pack)
23	Add products to cart from single pack
24	Close Pack modale xxx

Basket

#	Action
33	Open Basket
34	Initiate Checkout
35	Quantity changed for product in basket

Add to cart for tryout

#	Action
36	xxx (nom produit)

User Information

#	Action
37	User click on login button
38	User submit registration
39	User is typing in email field on registration form
40	Valid Information form
41	User logged out
42	User creates his first address
43	User change his password
44	User change is personnal Info
45	User change his address

Information funnel

#	Action
46	Go to Shipping (not used anymore)
47	Logged user Go to Shipping (not used anymore)
48	Customer has successfully created his account
49	Return to shop
50	Open Login form
51	Customer account creation failure
52	Go as Ghost User
53	Go to Shipping Fail
54	Open Forget password Form
55	Open Registration Form
56	Go to Shipping Fail, Incorrect Phone number

Register Page

#	Action
57	User clicked on login button
58	Show Forgot Password Form
59	Show registration Form
60	Customer has successfully created his account
61	Show Login Form
62	Customer account creation failure

Shipping

#	Action
63	Return to information
64	Keep personnal address and go to payment

Localiser point 64

En dehors de la catégorie d'évènement Shipping, il existe plusieurs autres évènements en lien avec cette étape du parcours client.

#	Action
65	Switch to home_delivery_free delivery type
66	Switch to CHRONO18 delivery type
67	Switch to parcel_shop_free delivery type
68	Choose xxx (adresse livraison)

Payment

#	Action
69	User click on pay button
70	Return to shipping