What is the purpose of a marketing campaign URL?
The creation of specific URLs in web marketing campaigns is essential. It enables precise performance tracking, customization of the user experience, and facilitates A/B testing. Additionally, it provides in-depth analysis of traffic sources, allowing for resource optimization and improved return on investment for online ads. They are a powerful tool for measuring, adjusting, and maximizing the effectiveness of your online campaigns.
How to create a campaign in Lizee Web Analytics?
Open https://analytics.lizee.io/ and click on "acquisition"
Analyze campaign reports
- Go to Acquisition > Campaigns to view the results
- It is recommended to create a segment:
All visits > Add a new segment
- Add 2 filters linked by an AND condition as follows
Was this article helpful?
That’s Great!
Thank you for your feedback
Sorry! We couldn't be helpful
Thank you for your feedback
Feedback sent
We appreciate your effort and will try to fix the article