Meta-titles and meta-descriptions play a crucial role in search engine optimization (SEO) by providing valuable information to search engines and users about the content of each page.
- The meta-title is used by search engines to understand the main topic of the page and determine its relevance for a given search, thereby influencing the page's ranking in search results.
- As for the meta-description, it provides users with an overview of the page's content, helping them decide if the page is relevant to their needs, which can improve click-through rates.
TABLE OF CONTENTS
Add a meta title and a meta description in Prismic
Practically, each page (Prismic document) of your website contains an SEO tab, which includes the meta title and meta description fields. This is where you should add your content.
The meta-title consists of the baseline defined in General > Main, followed by the content of the meta title field, separated by a hyphen. Only the homepage has a meta-title composed solely of the content from the meta title field, without the baseline.
Special case for product pages (single product)
On product pages, there is no SEO tab in Prismic because the content comes from Sylius.
In the product details, you can add meta keywords (less and less used by search engines) and a meta description.
The meta-title is composed of the baseline, followed by the product name defined in Sylius.
Special case of pack pages (single pack)
Similarly to single product pages, there is no SEO tab in the Prismic document for Single Packs. However, in this case, the option to add a meta description is not available in Sylius. This is an improvement that Lizee needs to implement.
The meta title, on the other hand, is constructed in the same way as for product pages.
Questions/answers
Should you put a meta title and meta description on every page of a website?
Yes, it is highly recommended to include a meta title and meta description on every page of your website.
However, it's important to ensure that each meta title and meta description is unique and relevant to the content of the page. Filling or duplicating these tags can have a negative impact on your SEO.
In Prismic, make sure to include them on:
- The homepage
- The shop page
- The Packs page
- The order confirmation page
- The contact form
- All your free pages
- The FAQ
- Terms and conditions, legal notices, privacy policy, etc.
- The customer account, which includes details for the registration page and the personal information modification page.
- The funnel, which contains details for the Registration, Shipping, and Payment sections.
Here are exemples of meta descriptions from the brand Picture's website :
| Homepage | This winter, rent your ski & snowboard suit from Picture. No more washing, repairing, maintaining, or storing. Free delivery to your home or to a pick-up point anywhere in France. |
| Categories (shop) | Discover our ski jackets, pants, and accessories from Picture available for rent. A wide selection for men, women, and children. ✅ Free delivery and returns across France! |
| Products | Looking to rent our $productname from Picture instead of buying? You've come to the right place! Free delivery and returns across France. Rental is the future of more sustainable consumption. |
| Inscription funnel | Want to rent ski & snowboard clothing from Picture? You can create your account or log in to place an order with us. Free delivery and returns in France. |
| Delivery funnel | Find all the information about the delivery and return of your Picture rental. |
| Payment funnel | You're almost there! Add your payment method, and after validation, all you have to do is wait for your delivery to enjoy your Picture rental. |
| Confirmation | Your rental order has been successfully placed on our website. Feel free to contact our customer service if you need any further information. |
| Page | No more washing, repairing, maintaining, or storing! Is renting the future of more sustainable consumption? We believe so. Our clothes will be used many times, for countless adventures, and for even longer. |
| Account | Find all the information about your past, current, and upcoming rentals at Picture Rental. |
| FAQ | Choose our Picture rental service; it's easy! Do you have any questions about our service? Here's all the information you need. |
What are the recommendations for writing a meta description?
Here are some general recommendations for filling out a meta description:
1. Optimal Length: The meta description should ideally be between 50 and 160 characters. Descriptions that are too long may be truncated in search results, while descriptions that are too short may not provide enough information.
2. Use Keywords: Including relevant keywords in your content can help search engines understand the topic of your page and display it for relevant searches. However, avoid keyword stuffing, which can harm your ranking.
3. Be careful of the content: Ensure that the description is interesting and informative. It should provide a clear idea of what visitors will find on the page and encourage users to click.
4. Avoid Duplicates: Each page on your website should have a unique meta description to avoid confusion for search engines.
5. Use Actionable Language: Employ actionable language (e.g., "discover," "learn," "start") to encourage users to click on your page in search results.
6. Prioritize Quality: Make sure your meta description is well-written and grammatically correct. Poor grammar or spelling mistakes can give a bad impression to users and discourage clicks.
7. Alignment with Page Content: Ensure that the description accurately represents the content of the page. Deception can lead to a high bounce rate, which can negatively impact your search engine ranking.
By following these tips, you can effectively optimize your meta descriptions to improve your website's SEO.
What is the ideal length of a meta title?
The ideal length of a meta title is generally between 50 and 60 characters. This length is recommended because it is typically well displayed in the search results of popular search engines like Google.
You can deduct the length of your Baseline from these 60 characters to determine how much space you have left for the titles of your pages. To give you an idea of the length, the meta title "Maje | Rental Service - Pleated Dress Metallic Fibers" contains exactly 60 characters, and "Decathlon | Short-Term Rental Service - Products" has 59 characters.
If your title is too long, it can be truncated in search results, meaning users won't see the entire title. This can make your result less appealing for clicks. If the title is too short, it may not provide enough information to users and search engines about the content of the page.
However, it's also important to note that the quality of the meta title is just as important as its length. A good meta title should be descriptive, relevant, and contain important keywords for the page.
What is the ideal length of a meta description?
The ideal length for a meta description is 150 to 200 characters.
What tool should you use to check meta titles and meta descriptions?
There are dozens of websites and tools available to check the meta titles and meta descriptions of a website's pages.
We recommend using the Chrome plugin "SEO META in 1 click.
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