SEO Basics

Search Engine Optimization (SEO), or natural referencing, consists of a series of strategies and techniques used to increase a website's visibility in search engine results, such as Google, Yahoo, or Bing. There are several fundamental principles on which SEO is based. Understanding these principles can help you achieve a higher ranking, attract more traffic, and increase conversions. Let's explore these basics in detail.

1. Content Relevance 

The first foundation of SEO is content relevance. Search engines strive to provide users with the most relevant and high-quality results possible based on their search queries. To achieve this, they analyze the content of each web page to understand what it's about. Using relevant keywords in your content—such as in titles, subtitles, and the body text—can help search engines understand the topic of your page.

2. User Experience (UX)

Another key factor for SEO is user experience. Search engines prioritize websites that provide a good user experience. This includes elements like fast page loading times, easy navigation, responsive design (meaning mobile-friendly), and high-quality content that meets user expectations.

3. Links and Page Authority 

In the world of SEO, inbound links (or backlinks) play a crucial role. When another website links to your site, search engines interpret it as a vote of confidence. The more high-quality links you acquire from relevant and authoritative websites, the more trustworthy your site appears in the eyes of search engines. This concept is known as page authority.

4. Technical Optimisation 

Technical optimization is also a key element of SEO. This relates to the structure of your website and ensures that search engines can efficiently crawl and index your content. This includes the use of title tags and meta descriptions, URL optimization, implementing a sitemap, and managing 404 errors.

5. Local SEO

Local SEO is a crucial component for businesses that serve a specific geographical area. By optimizing your website for local searches (e.g., using geographic keywords and listing your business on Google My Business), you can attract more local visitors.

6. Regular Update 

SEO is not a one-time activity but a continuous effort. Search engines regularly update their algorithms, so it's important to stay updated on these changes and adjust your SEO strategy accordingly.

In summary, SEO is a crucial element for any online business. By understanding and implementing the basics of SEO, you can increase your site's visibility, attract more traffic, and ultimately, boost conversions.

What Lizee offers

Disclaimer

Before highlighting the measures put in place by Lizee to support the optimization of your SEO, it is crucial to be aware that SEO is not the sole solution to promote a website. SEA and traditional communication strategies can be just as, if not more, effective in ensuring the visibility and success of your offering.

We would like to emphasize that Lizee is committed to building a website for you to launch your rental offering in record time. Subsequently, if you are considering improving the performance or design of your website, you have the option to create your own rental-specific platform or customize your e-commerce site to include a rental option. These options, all connected to our RMS system for managing logistical and data analysis aspects, offer you deeper control over your SEO strategy, allowing you to go beyond the fundamental elements we present below.

1. Content Relevance

• You have control over the titles, subtitles, and content of your pages. Remember to use keywords that are relevant to your offering. 
• Don't hesitate to create free pages (Free pages: Terms and Conditions, Legal Notice, Privacy Policy, Why this service) in order to better describe your service, your commitments, and the key results you achieve from an ecological perspective, for example. Be creative!

2. User Experience (UX)

• Page loading time
• Easy navigation: The path designed by Lizee for rentals is extremely short:
  • Arrival on the homepage
  • Navigation to the shop or packs with the possibility of adding products directly to the cart
  • Optionally, browsing a product page and adding it to the cart
  • Cart validation
  • Optionally, site login, unless the user is already logged in
  • Delivery validation
  • Payment
    

• Design primarily intended for mobile versions, which account for the majority of transactions across all brands

3. Links and Page Authority 

• Beyond Lizee's control
• A best practice: when you place a link to the rental product directly on the product page for sale on your e-commerce site.
• Another idea: creating a comprehensive blog with links to the products/categories available for rent.

4. Technical Optimisation

• Availability of title tags and meta descriptions (Management of page meta titles and meta descriptions)
• Providing a different H1 title for the shop page based on the selected product category: Shop > Main > Use taxon title = true
• URL optimization: Recommendations for product codes, integration of the product category in the URL
• Sitemap: Implemented on all rental and second-hand sites and regularly updated, accessible by typing /sitemap.xml at the end of your site's URL. Example: 
• 404 error management
• Robots.txt file: Implemented on all rental and second-hand sites, accessible by typing /robots.txt at the end of your site's URL. Example: https://maje-location.com/robots.txt. For instance, the login page is not indexed by search engines.

5. Local SEO

• Often not very relevant for national offers but worth considering for localized offers.
  

6. Regular Update

• Feel free to share your SEO requests with us so that we can implement more options.